System administration

Using keywords to manage banner advertising is one of the main tactics to target your advertisements. This method allows you to:

• show exact advertisement that is wanted by certain visitors. You can show banners on pages containing information that is of particular interest to this very group of visitors;
• limit banner showings on certain pages depending on correlation between the banner message and the information that a page contains.

This method requires that you set up the following sets of keywords:

• banner keywords;
• page keywords:
  • desired: if desired keywords are assigned to a page, banners whose keywords contain at least one of the page desired keywords, can be shown on the page.
  • required: if required keywords are assigned to a page, banners whose keywords contain all of the page desired keywords, can be shown on the page.

    If no banners satisfying the condition can be found, the page will show banners that are not assigned any keywords. The system uses standard weight based algorithm to select and show banners.

You can specify banner keywords in the Keywords field in the banner editing field, the Targeting tab (Services -> Advertising -> Banners):

Page desired keywords can be set in the page properties form using the special predefined property adv_desired_target_keywords.

You can find more information in the system integration training course.