Last Modified: 10.10.2012
Using keywords to manage banner advertising is one of the main tactics to target your advertisements. This method allows you to:
- show exact advertisement that is wanted by certain visitors. You can show banners on pages containing information that is of particular interest to this very group of visitors;
- limit banner showings on certain pages depending on correlation between the banner message and the information that a page contains.
This method requires that you set up the following sets of keywords:
- banner keywords;
- page keywords:
You can specify banner keywords in the Keywords field in the banner editing field, the Targeting tab (Services -> Advertising -> Banners):
Page desired keywords can be set in the page properties form using the special predefined property
Note! If the value of the adv_desired_target_keywords property is empty, the system uses the keywords property to define keywords.
You can find more information in the system integration training course.