Creating and editing an advertising campaign
This form is used to create new and edit existing advertising campaigns (AC). You can get more information on advertising campaign here.
Context bar
| Button |
Description |
| List |
Opens a list of AC's. |
| Add |
Creates a new AC. |
| Reset |
Zeros the current AC's counters: visitors, attentiveness, financial indices |
| Delete |
Deletes the current AC. |
"Properties" tab
| Field |
Description |
| Priority |
The AC priority. The greater is the value, the higher is the priority. |
| Advertising campaign identifiers |
| referer1 |
The AC identifier referer1. This value is passed in URL as &referer1=value. |
| referer2 |
The same as above, but for referer2. |
Additional conditions
The AC functions (i.e. events are registered) if any of these conditions
are true. |
| Navigated from |
The referring page mask. If a visitor enters your site from any other site matching the mask, such entrance is
registered as an event of this AC. The allows the following wildcards:“%” - 0 or more symbols; _
(underscore) – 1 any symbol. |
| Search engines |
The search engines entrances from which are considered to be visits under this AC. |
| Navigated to |
The target page mask. If a visitor enters your site by opening a page whose name matches the mask, such entrance
is registered as an event of this AC. The allows the following wildcards:“%” - 0 or more symbols; _
(underscore) – 1 any symbol. |
"More" tab
| Field |
Description |
| Finance |
| Cost |
Amount of money spent for the AC. Values are stored and displayed in the base currency of the module. Values can
be entered in any currency, but will be converted to the base currency when saving changes. |
| Revenue |
Amount of money of all financial events occurred within the AC. The value is handled similarly to costs. |
| Additional settings |
| Mode of event display |
Defines how the events of this AC are displayed in the list of AC's. |
| Description |
The description of the AC. |
Remember to click Save (saves changes and open the list of AC's) or Apply (applies changes and stays
in the AC editing form) after you have made any changes.