Advertising campaign dynamics - Bitrix Site Manager - Content Management & Portal Solutions

This page displays figures of the daily dynamics of the advertising campaign.

number of sessions;
number of visitors;
number of visitors who added the site to their Favorites list;
number of hosts (unique IP addresses);
number of hits (page loads);
events (user messages, purchases etc.)

Filter

Parameter	Description
Period	Period of time for which the events are required.

Click Set filter to activate the filter and view the report. To display all information, click Cancel.

Context bar

Button	Description
List of advertising campaigns	Clicking this button opens the advertising campaign report.
Advertising campaign graphs	Displays the advertising campaign graphs.
Excel	Exports data from the table to the MS Excel format.

Report table

		Sessions		Visitors			Fav.		Hosts		Hits		Events
Action menu	Date	DIR	RET	DIR	RET	NEW	DIR	RET	DIR	RET	DIR	RET	Events

	Total

Each table row contains the dynamics figures for a certain date. The table columns are organized in the following way.

First column (Action menu) contains buttons which can be clicked to open the popup menu with the following commands:
- Event list - opens a window enumerating events occurred on that date.
Second column (Date) indicates the date for which the information is given.
The following four columns (Sessions, Visitors, Favorites, Hosts, Hits) contain the dynamics values for the given date:
- Sessions - number of sessions opened by visitors who came to the site under the advertising campaign (a session opens when a visitor enter the site, and closes when a browser window is closed. Also, a new session opens at the moment of successful authorisation, and closes when logging off).
- Visitors - number of unique visitors.
- Favorites - number of visitors who added the site to their Favorites lists.
- Hosts - number of unique IP addresses.
- Hits - number of page loads.
Each of these figures has two values: number of direct-hit events (DIR, cells in green) and on return (RET, cells in blue). A direct hit under an advertising campaign is the session opened when a visitor is identified as the advertising campaign visitor. A return under an advertising campaign is the consecutive session opened for a visitor after the first direct-hit visit under the advertising campaign.

Besides, the Visitors column shows the number of new visitors (NEW, cells in red). A new visitor is the one from whom the unique identifier issued to all visitors could not be acquired. Such visitors are admitted to enter the site for the first time.
The last column shows the number of the direct-hit events for the given date, and the on-return events (in brackets). Links on values open the list of events (the direct-hit or on-return events, respectively).