Advertising campaign dynamics
This page
displays figures of the daily dynamics of the advertising campaign.
- number of sessions;
- number of visitors;
- number of visitors who added the site
to their Favorites list;
- number of hosts (unique IP addresses);
- number of hits (page loads);
- events (user messages, purchases etc.)
Filter
Parameter |
Description |
Period |
Period of time for which the events are required. |
Click Set filter to activate the filter and view the report. To display all information, click Cancel.
Context bar
Report table
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Sessions |
Visitors |
Fav. |
Hosts |
Hits |
Events |
Action menu |
Date |
DIR |
RET |
DIR |
RET |
NEW |
DIR |
RET |
DIR |
RET |
DIR |
RET |
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Total |
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Each table row contains the dynamics figures for a certain date. The table columns are organized in the following
way.
- First column (Action menu) contains buttons
which can be clicked to open the popup menu with the following commands:
- Event list - opens a window enumerating events occurred on that date.
- Second column (Date) indicates the date for which the information is given.
- The following four columns (Sessions, Visitors, Favorites, Hosts, Hits) contain the dynamics values for the
given date:
- Sessions - number of sessions opened by visitors who came to the site under the advertising campaign (a
session opens when a visitor enter the site, and closes when a browser window is closed. Also, a new session
opens at the moment of successful authorisation, and closes when logging off).
- Visitors - number of unique visitors.
- Favorites - number of visitors who added the site to their Favorites lists.
- Hosts - number of unique IP addresses.
- Hits - number of page loads.
Each of these figures has two values: number of direct-hit events (DIR, cells in green)
and on return (RET, cells in blue). A direct hit under an advertising campaign
is the session opened when a visitor is identified as the advertising campaign visitor. A return under an
advertising campaign is the consecutive session opened for a visitor after the first direct-hit visit under the
advertising campaign.
Besides, the Visitors column shows the number of new visitors (NEW, cells
in red). A new visitor is the one from whom the unique identifier issued to all
visitors could not be acquired. Such visitors are admitted to enter the site for the first time.
- The last column shows the number of the direct-hit events for the given date, and the on-return events (in brackets).
Links on values open the list of events (the direct-hit or on-return events, respectively).