This page displays a list of the advertising contracts.
An advertising contract is a set of conditions applied to banner shows. A contract may have users assigned to it; the users may have different permissions for this contract.
Contract owners are users who have certain permissions for a contract. Users can be assigned to a contract only if they are members of a group given the advertiser permission in the Advertising module settings.
Click Through Rate (CTR) denotes the percentage of clicks to banner views. Expressed as percentage and calculated by formula: (C*100)/S, where C is the number of clicks and S is the number of shows. A 10% CTR banner is considered successful.
A contract weight is a value affecting the probability of selecting the contract when choosing a banner for display. When the system selects a banner to be displayed in the public section, the system first selects a contact with the greater weight. The more is the contract weight, the more is the probability of the contract to be selected. After the contact is defined, the system tries to select a banner from this contract. The more is the banner weight, the more is the probability of the banner to be selected.
|Find||Specifies to find contracts by the ID, name or HTML code.|
|ID||The ID of the required contract.|
|Modified||Specifies to find contracts that were modified within the specified period.|
|Indicator||With this field, you can find contracts by the indicator:
|Site||Finds contracts by the site on which the contract banners are displayed.|
|Number of banners||Specifies to find contracts having the specified number of banners.|
|Visitors||Finds contracts by the number of visitors who viewed banners of the matching contracts.|
|Shows||Finds contracts by the number of impressions of banners of the matching contracts.|
|Clicks||Specifies the total number of banner clicks of the sought contract.|
|CTR (%)||Finds contracts whose banners have the specified CTR.|
|Owner ID, login, name||The ID and/or login and/or name of an owner of the required contract.|
|Title||The title of the sought contract.|
|Description||Specifies an entry in the description of the sought contract.|
|Administration comment||Finds contracts by an entry in their comments.|
* - These fields allow using Boolean expressions. You can get information on the syntax by clicking on the symbol "?" next to the field. For exact matching searches using this field, mark the corresponding checkbox.
Click Set filter to activate the filter. To display all information, click Cancel.
|Add contract||Opens a form in which you can create a new advertising contract.|
|Excel||Exports data from the table to the MS Excel format.|
|Checkbox column||Used to select banners to which the desired actions are to be applied. Available rules and actions can be found in the action bar below the table.|
|Action menu||Clicking the action button of any contract opens a menu:
|ID||The system contract ID. Clicking the link opens the contract for editing.|
|Ind.||Indicates the contract state:
|Modified||The date and time the contract was last modified.|
|Sites||The sites on which the contract is effective.|
|Sort||The contract display order.|
|Act.||Indicates the contract is active. Only banners of active contracts can be displayed.|
|Weight||The contract weight. Defines the probability of selecting this contract for the banner show.|
|Title||The contract title.|
|Banners||Number of the contract banners. The link opens a list of banners.|
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