Banners - Bitrix Site Manager - Content Management & Portal Solutions

In this section

This page displays banners currently existing in the system.

A banner is a picture or text of advertising nature with a link applied to it. A banner has a definite type, must be attached to a contract and can be included in a banner group. A banner can have one of the following three states:

approved – a banner can be displayed on the site;
on approval – banners in this state be displayed. This state indicates that a user taking over the advertising module should move the banner to either the approved or rejected state;
rejected – when in this state, a banner cannot be displayed.

When setting the banner state, a user can specify the reason for change in the Comment field.

Click Through Rate (CTR): CTR denotes the percentage of click-throughs to banner views. Expressed as percentage and calculated by formula: (C*100)/S, where C is the number of click-throughs and S is the number of shows. A 10% CTR banner is considered successful.
Banner Weight: is a value that affects the probability of choice of the banner for display. When showing a banner in the public section, a contact with the greater weight is chosen first. The more is the contract weight, the more is the probability of choosing it. After the contact is determined, the banner of this contract is selected. The more is the banner weight, the more is the probability of choosing it to show.
Banner Group: is the arbitrary name of a group to include the banner.

Filter

Parameter	Description
Search	Specifies to find a banner by the ID, name or HTML code.
ID	The ID of the required banner.
Indicator	With this field, you can find banners by the indicator: red matches inactive or expired banners; green matches active and non-expired banners. The value of this indicator is generally defined by the indicator of a contract under the banner. If the contract indicator is red (i.e. inactive), all banners of this contract will have their indicators coloured in red.
Status	The status of the sought banner.
Site	Finds banners by the site on which the matching banner is displayed.
Visitors	Finds banners by the number of views.
Shows	Finds banners whose number of impressions matches the range.
Clicks	The range of the number of banner clicks.
CTR (%)	The range of the CTR values of the matching banner(s).
Group	The group to which the required banner relates.
Contract	The banner contract.
Type	Finds banners of the specified type.
Name	Finds banners by their name.
Code	Finds banners by their HTML code.
Comment	Finds banners by their comment.

* - These fields allow using Boolean expressions. You can get information on the syntax by clicking on the symbol "?" next to the field. For exact matching searches using this field, mark the corresponding checkbox.

Click Set filter to activate the filter. To display all information, click Cancel.

Context bar

Button	Description
Add banner	Opens a menu in which you can select the type of a new banner to create.
Excel	Exports data from the table to the MS Excel format.

List of banners

Field	Description
Checkbox column	Used to select banners to which the desired actions are to be applied. Available rules and actions can be found in the action bar below the table.
Action menu	Clicking the action button of any banner opens a menu: Edit - opens the banner for editing; View - views the banner parameters; View banner CTR graph - shows the banner CTR graph; Copy - duplicates the banner; Delete - deletes the banner.
ID	The system banner ID. Clicking the link opens the banner for editing.
Ind.	Indicates the banner state: – the banner is inactive (e.g. expired); – the banner is active.
Sites	Sites on which the banner can be shown.
Act.	Yes - the banner is active. No - inactive.
Weight	The banner sort weight; defines the banner position in lists.
Name	The banner name.
Type	The banner type.
Status	The current banner status.
Shows	Count of banner impressions.